How MailSoar helped GrowthLabs to recover email deliverability and increase their open rate ?
Summary
Customer presentation
GrowthLabs, Online Brand Manager
GrowthLabs is a Lithuania-based company that handles multiple online-based brands how needed help to increase their open rate.
Key project information
Type of emails
Transactional & Marketing
Opt-in list
Budget
$ 1,5K / month
Software use
Klaviyo
Growth opportunity
Marketing campaigns open rates have X2, flow are all consistently above 30% of unique open rate.
Project description
GrowthLabs is a Lithuania-based company that handles multiple online-based brands.
Most of their emails are sent based on the action of their contacts on the platform, with some marketing campaigns in the middle. All of the contact bases are opt-in.
Most of their flows and email sequences had low open rates. Their onboarding emails, signup confirmation, or password request could land in spam or be undelivered due to reputation issues.
Background and issues
We did an initial audit of the infrastructure and concluded that the issues were due to:
- Poor authentication/envelope from not matching the friendly from.
- No list cleaning or signup protection was in place.
- Some email flows were too long and affected by specific templates with poor deliverability.
- There was no sunsetting policy so contacts would be emailed years after their last open.
- The content of the emails being related to fat loss advice, some flow would land mostly in the spam or be undelivered due to Bayesian Filtering by SpamAssassin.
Solutions from our experts
Results obtained by our experts
MailSoar, your expert deliverability agency
Are you experiencing deliverability problems in your company?
Whether you’re an experienced e-mail sender looking to improve your
infrastructure, or whether a large part of your company’s ROI is linked to the arrival of emails in the main inbox, our team of
team of experts will provide you with the best services to manage your deliverability
services.
We’ve helped senders of all sizes, from small targeted sales campaigns
sales campaigns or international transaction notification systems.
systems. We adapt and succeed in restoring our customers’ deliverability.
deliverability.
Our team is made up ofe-mail deliverability experts
data analysts and software developers, all tasked with devising the best
strategy and tools to reliably deliver your emails.
Reach your audience, not spam
