How MailSoar helped Motion Traxx to recover email deliverability and increase their open rate?
Summary
Customer presentation
MotionTraxx is a fitness app that was launched in 2014.
When his founder contacted us, he had a wide list of over 50.000 contacts sitting on a Sendy interface. The open rates of the segment were about 2-3% on most campaigns, totaling less than 1500 unique open per issue.
Key project information
Type of emails
Transactional & Marketing
Opt-in list
Software use
Active Campaign
Growth opportunities
Unique opening rate over 28% of sales
Project description
Motion Traxx wanted to be able to transfer all the contacts into one software package, so that they could be sent at their own pace, not every day, with good deliverability.
We tested new software and found that Active Campaign seemed to provide the best interface, for ease of use and deliverability.
ease of use and deliverability of shared IPs
Background and issues
Identifying problems with Motion Traxx?
Our team of deliverability experts began with an initial
an initial audit of Motion Traxx’s infrastructure and concluded that
problems were mainly due to :
- Low open rates (3-5%)
- Emails arriving as spam for most ESPs
Solutions from our experts
Results obtained by our experts
Motion Traxx shares its experience with MailSoar
Pierre is exactly the person I was looking for. Empathetic, very competent and professional, and very invested in improving our email marketing technology and its results.
He worked patiently with me every step of the way, not only giving strategies but also implementing them. I highly recommend him.
