How MailSoar helped a company in the adult industry to greatly increase their open rate?
Summary
Customer presentation
Teo is the owner and CEO of multiple adult websites and contacted me because he was experiencing very low open rates on his newsletter (less than 3% open and click rate).
Key project information
Type of emails
Transactionnels & Marketing
Budget
$ 1,5K
Growth opportunity
By reaching more inbox with his promotional emails, Teo is able to generate higher interest in his new content.
Project description
The company’s members were unaware of the origin of the spam problem, or when it first appeared. Their transactional and promotional emails came from the same IP address, the same domain and were also affected by low deliverability.
La première partie de l'analyse a consisté à comprendre quelle était la réputation actuelle de l'IP et quel ESP était affecté par le problème de spam. Nous avons généré une liste d'ESP associée à la délivrance de l'IP et de l'adresse des destinataires.
This enabled us to identify which inbox was most affected by the spam problem. Combined with this, we ran a list analysis to check that there were no invalid subscribers. The list was valid overall, but we had to delete almost 4% of the contacts. We also carried out a content analysis on the most sent transactional emails and the newsletter to optimize them in terms of deliverability.
The last part of the analysis was a data analysis of emails sent over the last three months. This enabled us to produce graphs and highlight the various deliverability peaks.
Background and issues
Analysis of the results led to the following conclusions:
Solutions from our experts
The complete deliverability analysis was given to Teo one week after the start of the project, in a 4-page report with step-by-step actions to improve deliverability.
Conclusion and best practices
Improvements in deliverability are measured over time, and achieving optimal deliverability can take weeks or even months, even with good practices.
The length of time depends mainly on the number of emails that have fallen into spam. For Téo, after two weeks of sending newsletters over the course of a week rather than on a single day, the newsletter open rate doubled.
We also set up a monthly deliverability check, to identify the slightest problem before it becomes a deliverability threat.
Every three months, a complete cleaning of the contact list is carried out to keep the bounce rate as low as possible.
Téo talks about his evolution with MailSoar
Very good troubleshooting skills. Advanced knowledge of email deliverability.
- Teo, CEO
