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Email marketing is one of the most effective ways to reach out to customers, build relationships, and promote your brand. However, it’s not enough to simply
Authenticating your sending domain is a necessity to maintain your reputation and deliverability. Indeed, many things can jeopardize the security of your domain name and
“Google Postmaster Tools” (GPT) is a tool developed and provided by Google to monitor different KPIs relating to email deliverability on Gmail addresses. The tools
The dark mode (or night mode) is a functionality allowing to adapt the colors of an email, app, or website, in order to make it
As you know, the key to success in email marketing is tracking and measuring the Key Performance Indicators (KPIs) regularly. But before starting the analysis
